Why storytelling is key in Personal Brand Photography Sessions
The businesses that are memorable all have a story to share and tell. EVERY business has a story, even yours! Do you actively share that on your website, social media and in your daily conversations with clients? Do you know your business’s story and your WHY?
First, what is exactly storytelling. A storyteller is someone who tells stories using emotion and stirs up your imagination. Storytelling is truly an art in telling stories really, really well. This is where a Personal Brand Photography Session comes into play. The photographs create a visual to help tell your story and by using intentional words and imagination it can be powerful. A powerful marketing tool! Your business is unique and so is your story. No two Personal Branding Photography Sessions are the same!
Your photography from your session creates a story of the steps your client takes in working with you. They will start to visualize themselves working with you in their mind. It helps to demystify what the experience will be like, the feelings they’ll feel and ultimately the value you provided them.
Always remember your story is told through your photos, your messaging becomes consistent. It will be something that clients will associate with you and that keeps you on the top of their mind.
Storytelling in your Personal Brand Photography creates:
*visual representation of your client process
*demonstrate your value
*connects emotionally to your clients
*establish trust and credibility
*demystify what you do behind the scenes
*will naturally convey your business’s values
*give clients a glimpse into what it is like to work with you
Every good story starts with a location and the same is with your Personal Branding Session. I do have a guide of possible locations (indoors and outdoors) to really fit your personality and needs.
Next, your clothing will convey your personality and how you do business. I also have a Style Guide to help you make the right decisions on clothing.
Now, we need to add in details about you, your brand and your business. This is where we can brainstorm shots and use creativity to create some special.
You always remember a good story, so go tell your clients your story. Who you are, why did you start your business and why you continue to.
Lastly, using the elements of storytelling help to humanize you which helps you to be relatable. Also, great compelling stories are more likely to be shared!! Which in turned will help your business grow!
Looking forward to meeting you and telling your story!
So, what is your business’s story? Please share below, I’d love to know!
-Jessica
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