It’s unanimous.
I did a poll recently and asked my followers this question: how likely are you to buy from someone if they have branded photos versus having no photos on their website. The results were unanimous and it was pretty clear! 100% said that they would more likely buy from someone if they had brand photos. Also just as important personalized photos for their business and their personality!! You NEED to stand out!
SO if you are a business and you have no photos on your website or social media or you are using iPhone photos (we all have been there at one point) or stock images, you are MISSING OUT on potential clients. You are NOT showing up as professional and unique!!
Reach out to learn more about the kinds of photos your business needs to thrive! I work with all kinds of businesses. See below for some ways I can help some specific businesses; makeup artist, website designer and blogger just to name a few.
Below are some businesses and how branding photos can help them market their services.
Makeup Artist – Show off your makeup and create posts on why you purchase certain products over others. Educate your clients on using the right products for their face and why. Share client testimonials and what it is like to work with you. Show some behind the scenes so future clients can visualize what it is like to work with you! This content paired with beautiful brand photography will make you look like a true professional! At the end of the day, clients want to look and feel their best. Being professional with beautiful brand photography you will stand out amongst the rest in your field.
Blogger – Show off your work space, as humans we are curious by nature and we want to know where you work. Share more of your personal life and little details of your life. This lets your followers in on who you are and creates that trust factor. You also allow readers to share a bit more about themselves as you are sharing who you are too.
Website Designer – As a website designer, you know the power of photography for ANY website so you must have your own photography as well. You working at your computer (no brainer there) but also photos of you working with clients, either face to face or through video. We want to see your personality come through and within a few seconds clients need to feel what it will be like to work with you. Do you have a unique process you take with clients? Photograph these steps you take to visually show what your work flow is like. It will make a huge difference when a client has to decide between you and someone else.
Reach out to see how I can help your business. I offer free 20 minute consultations and I am looking forward to hearing from you!
-Jessica
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